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NOTE FROM EDITOR

Dear Comrades,�

The involuntary revolution of the earth around the mighty sun has brought us to the 25^th year since the turn of the 21^st century. A lot is evolving at a faster rate than we can grasp and optometry is no exception. Challenges abound and so are the opportunities to adapt and grow, the onus is on us to bravely position ourselves for the right opportunities while actively responding to the hurdles therein.

The Media department of our organization (OAK) is gearing up to push the Public relations agenda of optometry nationally, we are super enthralled by this challenge. We heartily laud our executive leadership for how they have unwaveringly championed the place of optometry in the scope of eye care. Reflectively, there is still room for improvement and much to accomplish.

A 2022 WHO survey of 17 countries found that a staggering 25�75% of adults in the participating countries have limited health literacy. The stats reflect grimly on our part of the world. �To this end, we are committed to passionately contributing to our Kenyan populace's health literacy levels through radical social media presence. It is vital too for the propagation of information in this dispensation.

Commendably, our website is on course to being one the best user-responsive ones in its category.

Looking forward, we therefore invite every member of the optometry fraternity to partner with us to see this through. We are acutely aware that your indispensable support is vital in realising this noble vision. Consequently, in the subsequent days, the media department will roll out a robust program and opportunities to partner with OAK to achieve its PR agenda.

STAY TUNED FOR THAT!

I pause with a quote from the world�s famous theoretical physicist �strive not to be a success, but rather to be of value.� Albert Einstein.

Wishing you all an efficient and Productive 2025�